Implicit motives
- Författare
- (Edited by Oliver C. Schultheiss, Joachim C. Brunstein.)
- Målgrupp
- Specialist
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Oxford University Press | 2010 | Storbritannien, New York, Oxford | How do unconscious motivational needs influence physiological cognitive, affective, and behavioural responses to incentives? How can implicit motives be measured? These are some of the topics this book presents in 18 chapters, contributed by leading authorities in the field. | 978-0-19-977695-5 |